You shouldn't have to repeat the log in process each time you watch 9Now shows.
If you're asked to repeat the process on your Telstra TV you may need to update the Telstra TV software.
To do this please follow the below steps to update:
1. Turn on Telstra TV and scroll down to 'Settings'.
2. Scroll down and select 'Systems'.
3. Scroll down and select 'Software Update'
4. Select 'Check Now'.
5. If there is an update please choose it.
By updating your Telstra TV the next time you activate the 9Now app should remember your log in details.